Creative services to level up your brand

Hey there. I’m Erin. I’m a writer, designer, and content strategist.

I have over 15 years’ experience using smart copy and beautiful design to share the meaningful stories that help your brand stand apart from the crowd.

Services
Work

Recent Work

  • A New Brand for a Multi-hyphenate Marketer

    Creating an emotional connection with two distinct audiences.

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  • Yoga & Wellness Studio Branding

    Brand identity, promotional email, and social media templates.

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  • Regional Dining Event

    Event brand identity and promotional materials.

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  • Hand-Tied Flower Subscription

    Brand identity, illustration, graphic design.

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  • B2B SaaS Wellness Product

    Branding and content strategy and execution.

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New Business? Start Here:

Grow-a-Brand Starter Pack

From logo and font choices to icons and website layouts, my scalable approach to establishing your new brand identity includes building ready-to-use templates and design tools.

Take control of your brand and grow at your own pace with this flexible package.

Get Started

  • Creative and results-driven marketing leader with extensive experience in content creation, copywriting, and brand strategy, having worked with small startups and solopreneurs as well as large organizations with in-house teams and hundreds of employees.

    • Led brand strategy and stewardship, spearheading new product launches and organizational branding efforts, including go-to-market strategies, client onboarding, and engagement.

    • Delivered a steady stream of tailored content, including blog posts, white papers, case studies, and original research, with personal role ranging from strategy to the hands-on copywriting, design, website design, vendor management, and client interviews.

    • Acted as the connective tissue between marketing, sales, client, and product teams, informing the customer journey from feature enhancements and sales enablement to webinar topics and thought leadership opportunities.

    • 2021 Employee of the Year, for exceptional contributions.

    • Part of the founding marketing team, creating all brand and marketing programs from the ground up, significantly increasing brand and industry awareness and contributing to rapid revenue growth.

    • Established industry thought leadership programs, including articles, white papers, webinars, and speaking engagements based on proprietary benchmarking data from the Radar platform.

    • Championed cross-functional projects between sales, product, and customer success teams to ensure a consistent and thoughtful branded experience throughout the prospect-to-customer lifecycle.

    • Drove brand awareness through integrated content marketing strategies, including the creation and maintenance of editorial calendars and optimization guidelines.

    • Cultivated sales opportunities through inbound lead generation tactics, developing strategic campaigns with sales teams to create, nurture, and advance leads.

  • Partner in founding the marketing department, including establishing the brand redesign, website overhaul, client communications, collateral library, nurture programs, and content review process.

  • Served as lead copywriter, designer, and brand strategist across agency’s top accounts.

Experience

Skills

Branding * Copywriting * Design * User Experience * Photography * Illustration * Content Strategy * Sales Enablement * Presentation Design * Website Content * Adobe Creative Suite * Hubspot Certified